Meet Your host
Hey there! I'm so glad you're here.
If we haven't met, I'm Madison, a food blogger turned web designer over at Grace + Vine Studios and the host of The Vine Podcast.
I created this 4-day virtual event because I know that it's possible for you to run a successful food blog that fills you up, without the burnout and hustle.
It is possible to have it all: connect with your audience, see growth and return on the time you pour into your food blog and make money doing it!
My goal for this week is that you will learn some new strategies, let go of some things that aren't working and move forward with a renewed passion for your food blog.
I can't wait for you to see the amazing line of presentations and the rest of the goodies in store for you this week!
But first, let me introduce you to the amazing speakers who are making this whole thing possible!
Meet The Speakers
Grow your Blog with Video: a Beginners Guide
Brita is food blogger, videographer, and content creator. She creates weekly videos for her own food blog, Food with Feeling, as well as for brands such as target and some top bloggers and in the industry including Ambitious Kitchen, Fit Foodie Finds, and others. She has years of experience creating tasty style and lifestyle videos.
10 Things You Need To Do To Be A Food Photographer
Christina is an award-winning commercial food photographer with over 25 years of experience. She shoots for major US brands, ad agencies, design firms, magazines, restaurants and book publishers. She also has been teaching food photography and the business of food photography for the last 10 years.
Fresh Pin Frustration: Get Caught Up with 2020 Pinterest Best Practices in 30 min
Dama is a digital marketer and a Pinterest expert for creative entrepreneurs like photographers and bloggers who want to get consistent traffic, subscribers and sales from Pinterest without having to spend hours on a single feed post that fades away after a day.
She started her business while volunteering in Central America in 2018 and quickly realized entrepreneurs were *her people* and was never going back to the 9-5 grind in corporate finance. Ciao, baby!
Find her on Pinterest spotlighting her client's amazing content or elbow-deep in her latest funnel build (and loving it!) to take her client's biz to the next level.
Workshop: 5 Important Steps to Finding the Best Freelancers
Emily Perron helps bloggers and creative entrepreneurs expand and improve their teams with talented freelancers. Her number one goal is to align the right person with the right role, so business owners and freelancers alike feel empowered to work within their individual skill-sets and strengths.
After years of struggling to bring on quality freelancers in her own business, Emily figured there had to be a better way to find great support. Through a lot of trial and error, she learned that hiring freelancers for online businesses is a lot different than traditional corporate hiring strategies. Emily spent years refining her strategic hiring process that has allowed her to connect hundreds of knock-out freelancers with online entrepreneurs. She also teaches her hiring methods inside her self-guided digital course, The Hiring Fix.
Emily has a Master's Degree in Industrial and Organizational Psychology and Bachelor's Degrees in Psychology and English. Her professional background includes working in marketing, coaching and organizational consulting. Her past work and education make Emily uniquely qualified to understand what business owners need help with, and to put systems in place to find the best person to fill that role.
When she’s not working, you can find Emily reading, enjoying the outdoors of the Upper Midwest, playing the piano, and relaxing with a crafty project. She and her husband recently welcomed their first child, Tommy, and their family loves spending time together at home with their energetic dog.
Beyond The Ad Network: Exploring Creative Ways to Make Money From Your Blog
Jason Logsdon is a best selling author, public speaker and passionate home cook who loves to try new things, exploring everything from sous vide and whipping siphons to blow torches, foams, spheres and infusions. He has published 14 cookbooks which have sold more than 60,000 copies. He runs AmazingFoodMadeEasy.com, one of the largest sous vide and modernist cooking websites, MakeThatBacon.com, a website dedicated to helping bloggers succeed, and is the president of the International Sous Vide Association. He has been blogging for over a decade and making his living full time as a blogger for the last 6 years.
How To Find Your Artistic Voice In Food Photography
Jena is a commercial food and lifestyle photographer in the Midwest and the creative behind the acclaimed food blog, Little Rusted Ladle: a collection of recipes, personal interest narratives, food photography tips, and personal musings. Her work has been featured in Taste of Home, Kohls, Martha Stewart, and more.
Jena captures a feeling to enjoy long after the moment has passed. For her, capturing a tale to accompany a recipe or ingredient is most fulfilling and brings out the heart of her work. Jena's photo essays, not only capture the story within a still life recipe, but also celebrate farmers who harvest it, chefs and home cooks who prepare it, and the communities, friends, and family who enjoy it.
Stories Magic: How to Leverage Instagram Stories for Incredible Growth
Mom entrepreneur mentor, productivity hacker and digital branding strategist all at once? Surely not? Well my friend, you clearly haven't met Hafsa Rana.
Yes, she mentors mom entrepreneurs looking to build and grow a profitable digital business. Yes, she's a digital branding strategist who can help you with your website, landing pages and social media. And heck, she even dabbled in wedding photography once upon a time.
But what makes Hafsa a true master of her craft, is her commitment to help moms go after their biggest dreams while balancing the demands of motherhood.
Her community go nuts for her ability to shift mindsets, streamline productivity and get results for her clients so they can create more time, grow their businesses and still be amazing moms..
It's not all rah-rah-rah either - Hafsa has been featured in some legit publications / podcasts: the Online Business Summit, the Mind Your Business Podcast, Room to Grow, the Purpose Driven Mom Summit and Chicago Parent
to name a few (and word has it, she's just getting warmed up!)
When she's not working, you'll find her chasing after her 3 boys, taking care of her plant babies or watching The Office while shopping the Target app. You can find her at happilyhafsa.com or on Instagram at @happilyhafsa.
How to Attract Your Dream Audience & Sell on Instagram
Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.
Are your Pins performing? Dig into your stats to see where to focus your Pinterest energy.
Kristie Hill delivers straightforward and super helpful instructions to help dreamers start and grow a blog business. As a Pinterest sleuth, Kristie has spent years investigating how Pinterest works and discovering the best ways to rank. She enjoys sharing and teaching these findings in her online courses and regular newsletters.
Lauren Caris Short
My Creative Process for Food Photography
Lauren is a British Food Photographer and Educator living in Zurich, Switzerland. When she's not behind the camera, she loves learning languages and hiking in the Alps!
Updating Old Content: The Gateway to Thousands of Pageviews
Liz Falcigno is a recipe developer, food photographer + Founder of The Clean Eating Couple – a website all about health and wellness. She shares simple, easy to follow, healthy recipes each week with her audience of over 600K+ people. Liz also teaches bloggers/entrepreneurs how to break through in the crowded blogging space and share their unique voice.
5 Things You Must Know Before Photographing Your Own Cookbook
Lori Rice is a food and beverage photographer, stylist, and writer working with major food and drink brands, agriculture boards, magazines, and cookbook publishers.
She is the author and photographer of the cookbooks Food on Tap and Beer Bread, both published with The Countryman Press. She is also the photographer of the cookbook Simply Soup from Gibbs-Smith. Lori served as the cookbook editor and contributing photographer for the cookbook, California Figs.
Lori teaches food makers, growers, and artisans how to creatively style and shoot their own food and product photos fully aligned with their brand and vision through her CreatingYOU.® family of online courses and trainings.
Cooking on Local TV - It's Easier Than You Think
Marie Fiebach, founder of Feed Your Family Tonight, is a cookbook author, podcaster and local TV personality who helps busy families eat dinner together and recapture a little calm in the crazy. Now she's also helping chefs and food bloggers connect with their local TV stations and teaching them how to cook on television so they can increase their visibility, establish authority, and showcase their expertise.
Email Jump Start 2020!
Email Jump Start! is taught by Matt Molen, CEO of Email Crush. He is the creator of Email on Autopilot (www.emailonautopilot.com), the premiere course for content creators that want to transform their email list into their most powerful marketing tools.
In addition to the course, Matt provides one-on-one consulting & personal coaching to some of the world’s top influencers, bloggers and creators.
On a personal note, he enjoys quiet walks on the beach, has a deep rooted fear of frogs, and secretly dreams of becoming a backup dancer for Taylor Swift.
Grow your audience and profit with Pinterest
Pinterest marketing strategist and obsessed Pinner. Meagan teaches overwhelmed and confused creators and business owners how to harness the power of Pinterest to grow their audience and visibility with confidence and ease. Over the past 5+ years, Meagan has worked closely with creators and business owners to help them grow their audience and profit by utilizing Pinterest to grow a steady stream of engaged followers.
Get More Done In Less Time (and be happier, too!)
Megan is the content creator behind the decade-old food blog Pip and Ebby. A serious love for food bloggers combined with a strong desire to watch entrepreneurs succeed and an obsession with time management, planning and productivity prompted her to start Eat Blog Talk (a podcast and community for food bloggers). In every area of her business, she loves bringing people together, helping them achieve big dreams and also making lasting connections and friendships.
From Food Blog to Legit Business: How to Find Your Blog’s Secret Sauce
Omaily Lucas is a marketing consultant who helps food bloggers grow their blog into a thriving brand.
Her education in marketing, being a food blogger herself, and working with entrepreneurs across several industries, gives her a unique perspective on marketing and the food blogging industry. Now she’s taking all that knowledge and experience to help food bloggers think outside the box, disrupt the industry, and grow a blog that is engaging and stands out. She wants to support bloggers in not just turning their blog into a business but creating a brand that aligns with their personality, is loved, and impactful.
Are You Ready for a Literary Agent? The Ins and Outs of Agents and Publishing!
Sally Ekus joined The Lisa Ekus Group in 2009. She represents a wide range of culinary, health, wellness, and lifestyle talent, from first-time cookbook authors to seasoned chefs, professional food writers to bloggers, and internet and YouTube personalities. Sally loves being the liaison between an author and their publisher, and takes great pride in guiding authors towards their dreams of publication. From concept to contract, she has brokered more than 150 book deals with many of the top US publishers. Sally speaks all over the country about publishing trends and agenting, and facilitates workshops that combine the agency’s groundbreaking media training program with applied improv training to help authors hone their authentic message and gain confidence and comfort promoting their work.
Sally loves cooking and conceptualizing new spicy dishes, and she is a dedicated supporter and board member of The Leukemia and Lymphoma Society. She also belongs to The Women’s Presidents’ Organization Hartford chapter, International Association of Culinary Professionals, and Chef’s Collaborative, among other organizations.
Keyword Mapping - How Selecting the Right Keywords Can Make Or Break Your SEO!
Ty Kilgore started his online marketing career over 10 years ago. He led, managed, and educated large teams at three different digital marketing agencies while living in Utah. During that time, he customized successful digital campaigns for large well-known companies such as Verizon, Pingdom, Frontier, Dell, McGraw Hill, ZAGG, CityPass, Mary Kay, and many more. He has successfully executed digital marketing campaigns for over 150 MAJOR sites in over 40 industries.
He was also the head of the eCommerce team at Fanzz.com, JustSports.com, and UtahJazzStore.com where he successfully oversaw, educated and managed over 20 people on teams overseeing all traffic acquisition channels.
He has taught and coached large and small online business owners for years on best SEO and traffic acquisition tactics and loves helping them achieve success and excel in this ever-changing online world. He now focuses on teaching and building strategy for online content creators, influencers, and bloggers through Everything Digital Marketing.
Ty loves spending time with his wife and three children. He also enjoys working out, playing basketball, and Alabama football. Roll Tide!