[Oct 27, 1:00 PM] Amy Katz: Hi everyone!
[Oct 27, 1:00 PM] AshleyBigFlavors: Looking forward to this session!
[Oct 27, 1:00 PM] LoriMurphy: hey there! Excited for this session!
[Oct 27, 1:00 PM] spabettie: good afternoon all! 👋🏻
[Oct 27, 1:01 PM] Skye H: hello
[Oct 27, 1:01 PM] Amy Shen: Hi all!
[Oct 27, 1:01 PM] Katie Albright Jasiewicz: Hi! Excited for this session!
[Oct 27, 1:01 PM] Gitta Grether-Sweeney: Hi all!
[Oct 27, 1:02 PM] Matt Molen: Hi everyone – hope this presentation helps you
[Oct 27, 1:02 PM] Amy Katz: Hi Matt!
[Oct 27, 1:02 PM] Matt Molen: If you have questions as we go, let me konw
[Oct 27, 1:02 PM] Michelle: hi Matt!
[Oct 27, 1:02 PM] Dianne Sallee: I’m brand new to email. I’ve got a lot to learn and I’m pen to new ideas! Let’s go!
[Oct 27, 1:03 PM] Kelsey Byrnes: My problem is I don’t know where to begin! I have a few thousand in my list but haven’t done much at all!
[Oct 27, 1:03 PM] Skye H: how important is it to have an email list as I tend to not open emails from bloggers I am forced to follow for something that required me to give them a junk email for
[Oct 27, 1:03 PM] Matt Molen: Kelsey – you’re not alone!
[Oct 27, 1:04 PM] Matt Molen: Skye – I hope the idea here might give you a slightly different idea here
[Oct 27, 1:04 PM] Ckurtenbach: Consistently sending emails is my biggest struggle!
[Oct 27, 1:04 PM] AshleyBigFlavors: I need to work on being consistent with emails.
[Oct 27, 1:04 PM] AshleyBigFlavors: And not over-complicating them
[Oct 27, 1:05 PM] Skye H: how do you make sure it isn’t spammy. One blogger I follow often sends 3 out a week and every once in a while she sends none out.
[Oct 27, 1:09 PM] Matt Molen: Skye – great question. The key is to provide value in each email. You can do that by making sure you’re solving your reader’s problem in every email.
[Oct 27, 1:09 PM] Matt Molen: If you’re just sending an email to notify of a new post, that might not be solving the reader’s problem.
[Oct 27, 1:09 PM] Amy Katz: I love ConvertKit!
[Oct 27, 1:10 PM] Matt Molen: As long as you’re providing value to your readers, it’s not spam. Frequency can vary dramatically depending on your niche, how you got them on your list, etc.
[Oct 27, 1:11 PM] LoriMurphy: Matt – if I have a 5 email welcome series already in place, am I wasting time sending following emails that just introduce new recipes? should they be packaged / combined more as problem solvers?
[Oct 27, 1:12 PM] Matt Molen: If anyone is interested in the 30 day free trial, here’s that link:
[Oct 27, 1:12 PM] Matt Molen: https://emailcrush.com/convertkit/
[Oct 27, 1:12 PM] AshleyBigFlavors: I have a hard time separating what *I* like when it comes to receiving emails and what my audience wants. I’m not a fan of lots of email newsletters because my inbox is so overwhelming but I know other people love them
[Oct 27, 1:13 PM] Amy Katz: CATS!
[Oct 27, 1:18 PM] Kari: Hah – my first email is all about my dog because my most popular post is a dog food post
[Oct 27, 1:19 PM] Taleen: What if so far all of my existing posts are individual recipes (vs. a “guide” or educational content, etc.)? What would I include in a quick start guide?
[Oct 27, 1:19 PM] Matt Molen: Taleen – what is your site about? What problems do you solve for your reader?
[Oct 27, 1:19 PM] Matt Molen: What are your most trafficked posts?
[Oct 27, 1:19 PM] Taleen: Gluten free baking
[Oct 27, 1:19 PM] Matt Molen: 5 Secrets to Gluten Free Baking
[Oct 27, 1:20 PM] Matt Molen: If I asked you…what are some secrets to gluten free baking, you might say “Secret #1 is use more eggs!” (I have no idea…I’m not a food blogger). But then you could share a few of your favorite egg-based recipes.
[Oct 27, 1:20 PM] Matt Molen: That was a TERRIBLE example 🙂
[Oct 27, 1:21 PM] spabettie: 😂
[Oct 27, 1:21 PM] Guest7847: I like to write longer emails once a month. I get your email formula but since mine is only one a month – I include more. People do click.
[Oct 27, 1:21 PM] Matt Molen: So, each “lesson” contains a brief “secret” or “lesson” — with a link back to an article or recipe(s) that teach them how to do that.
[Oct 27, 1:21 PM] Taleen: @Matt oh I see, very helpful example! Thank you
[Oct 27, 1:21 PM] Guest7847: Love your autopilot guide. Makes such sense
[Oct 27, 1:21 PM] Tracy Stuckrath: My most two most trafficked posts are about food allergies and pollen allergies and religious dietary needs. My company and website is about teaching how to create inclusive food and beverage experiences – how to feed everyone, including those with dietary needs
[Oct 27, 1:22 PM] Guest4699: this is SO Helpful!!!
[Oct 27, 1:22 PM] Matt Molen: 7847 – I suspect you could email more often and your subscribers would appreciate it
[Oct 27, 1:22 PM] Taleen: Is it too late/not recommended to send something out to existing subscribers (vs. only to new ones)?
[Oct 27, 1:22 PM] Matt Molen: Taleen — what do you mean?
[Oct 27, 1:22 PM] Guest7847: I have actually polled my readers and the majority want only one per month.
[Oct 27, 1:23 PM] Guest7847: I tell them that it’s juicy and I think that they like to sit down and read it. I include a lot of links to nutrition research.
[Oct 27, 1:23 PM] Matt Molen: This is going to sound crass….and you won’t believe me…but that why I don’t poll my readers
[Oct 27, 1:23 PM] Matt Molen: What I mean by that is how would they know what they’re missing out on if you provided AMAZING content every week
[Oct 27, 1:23 PM] Guest7847: Ah. Do you think that my readers are lying?
[Oct 27, 1:23 PM] Shanna_S: Isn’t for food bloggers their emails are just their newest recipe? All the blog emails I have subscribed to over the years, this is all I see. Not anything else or special to the email. Maybe once in a while a round up post. But all these link to their latest blog posts. Are emails supposed to be content not on the blog? Not your latest recipe post?
[Oct 27, 1:24 PM] Matt Molen: In absence of that information, they are going to assume BAD EMAILS that they see from spammy email newsletters
[Oct 27, 1:24 PM] Guest7847: Personally I cannot read a weekly email but maybe they could.
[Oct 27, 1:24 PM] LoriMurphy: hi Matt…thoughts on plain vs pretty emails? As food bloggers, our photos are a driver
[Oct 27, 1:24 PM] Taleen: Sorry, I meant the quick start email series.. seems more like something that is meant for new subscribers vs. my existing list?
[Oct 27, 1:24 PM] Matt Molen: The point to sending any email is to solve your reader problem. If you do that, they love it. Weekly roundups might not necessarily do that
[Oct 27, 1:24 PM] Gunjan: Do you have any suggestions for the existing readers, like what type of emails should be sent.
[Oct 27, 1:24 PM] Matt Molen: Shanna – we are all so focused on the LATEST, not the GREATEST.
[Oct 27, 1:25 PM] Matt Molen: What problem can you solve for your reader right now?
[Oct 27, 1:25 PM] Guest7847: Thank you. I have to think about weekly or biweekly versus monthly.
[Oct 27, 1:25 PM] Matt Molen: If you publish “Pineapple Coleslaw” — what problem does that solve?
[Oct 27, 1:25 PM] Guest7847: Pineapple coleslaw – how to eat more fruits and veggies.
[Oct 27, 1:26 PM] Matt Molen: Contrast that with “The Soup that Launched a Cookbook” during fall
[Oct 27, 1:26 PM] Matt Molen: Or “30 Minute Miracles: 4 recipes for fast dinners”
[Oct 27, 1:26 PM] Shanna_S: This is what makes me miss the blogroll apps. Get the latest recipes that aren’t an email
[Oct 27, 1:26 PM] Matt Molen: As a food blogger, you prob have tons of recipes.
[Oct 27, 1:27 PM] Matt Molen: If you just send the latest, you run the risk of not solving their problem that you can best solve.
[Oct 27, 1:27 PM] Guest7847: Regarding the number of subscribers – I just culled my list to get the numbers down so that I don’t have to pay so much. I only want engaged readers – not those that cost money.
[Oct 27, 1:27 PM] Guest934: email quick start file won’t open says website has critical error
[Oct 27, 1:27 PM] Matt Molen: 7847 – me too! 🙂
[Oct 27, 1:27 PM] Shanna_S: maybe their problem is not having that lates recipe that they didn’t know they were missing until they saw your recipe lol
[Oct 27, 1:28 PM] Matt Molen: LOL
[Oct 27, 1:28 PM] Matt Molen: UGH —- 2020…of course my website doesn’t work in the middle of this presentation
[Oct 27, 1:28 PM] Matt Molen: Sorry guys, I don’t know what is up. Looking into it now
[Oct 27, 1:28 PM] Guest7847: Don’t you hate website issues?
[Oct 27, 1:28 PM] Matt Molen: So sorry about that.
[Oct 27, 1:28 PM] Matt Molen: If you jot this down, I will have this fixed asap:
[Oct 27, 1:28 PM] Matt Molen: https://emailcrush.com
[Oct 27, 1:29 PM] Matt Molen: that’s the site.
[Oct 27, 1:29 PM] Matt Molen: https://emailonautopilot.com – that’s the course if you’re interest
[Oct 27, 1:29 PM] Lisa Johnson: Do you have any thoughts on whether or not this would work using Flodesk?
[Oct 27, 1:29 PM] Katie Albright Jasiewicz: Lisa great question as I’m about to change over next week.
[Oct 27, 1:29 PM] Matt Molen: This system will work on most email platforms
[Oct 27, 1:30 PM] AshleyBigFlavors: I moved to MailerLite from Mailchimp last year. My list isn’t big enough for ConvertKit YET but I do see the benefit once it grows more
[Oct 27, 1:30 PM] Guest934: tech issues are the worst, I saved the links, Thanks. All links right now give an error.
[Oct 27, 1:31 PM] Matt Molen: Flodesk has some limitations and some sequences
[Oct 27, 1:32 PM] HeatherMcCurdy: Flodesk has the option. It’s called workflow. It’s a bit clunky from when I started setting it up. I haven’t looked at it lately to finish what I started or see if it got better
[Oct 27, 1:32 PM] HeatherMcCurdy: If I remember right you have to create it all in order or redo the pieces you want to reorder. I could be remembering wrong or it may have changed.
[Oct 27, 1:33 PM] HeatherMcCurdy: I just remember it being a bit frustrating though doable.
[Oct 27, 1:33 PM] Matt Molen: Taleen – yes, QSG is meant to get new subscribers
[Oct 27, 1:34 PM] Matt Molen: for “what to send” once they are on the list, that’s where this automation that I talked about in this presentation comes into play
[Oct 27, 1:34 PM] Shanna_S: What email frequency do you suggest?
[Oct 27, 1:34 PM] Katie Albright Jasiewicz: Matt thank you so much! I came to this presentation during the last Food Blogger Summit really stumped on my quick start guide. This presentation lit the fire under me and I was able to brainstorm a few quick start guide ideas I have for different quarters!
[Oct 27, 1:35 PM] Matt Molen: Nice Katie! If anyone wants to brainstorm a QSG right now, let me know
[Oct 27, 1:35 PM] Katie Albright Jasiewicz: Heather great to know!
[Oct 27, 1:35 PM] AshleyBigFlavors: That’s awesome @Katie!
[Oct 27, 1:35 PM] Tracy Stuckrath: I’m about to launch an online course. The QSG could work as a lead magnet for that too. Right?
[Oct 27, 1:36 PM] Matt Molen: Shanna – most of my clients can support two emails a week but it totally depends
[Oct 27, 1:36 PM] Matt Molen: Tracy – yes! It’s my favorite lead magnet because you get permission to be in their inbox five days in a row with valuable content that sets you up as a subject matter expert and trains them to open and click your emails.
[Oct 27, 1:36 PM] Shanna_S: So for a food blogger – two a week that includes latest recipes but also solves a problem?
[Oct 27, 1:37 PM] Katie Albright Jasiewicz: I have Madison designing me a few printables to download for subscribing and I want to build quarterly QSG’s around them. I.e, holiday entertaining, meal planning, grilling, etc.
[Oct 27, 1:37 PM] Anushree: Hi Matt – The link below for email quick start is directing to spam
[Oct 27, 1:37 PM] Matt Molen: Shanna – in the course I teach exactly how to do this (templates, calendars, etc)
[Oct 27, 1:37 PM] HeatherMcCurdy: I’m game to or a QSG brainstorm….I think. haha
[Oct 27, 1:37 PM] HeatherMcCurdy: *for
[Oct 27, 1:37 PM] Katie Albright Jasiewicz: Struggling with my holiday one as I know it should be specific in topic but not so broad. Part of me wants to maybe focus on sides or appetizers OR go broad and talk about the whole meal as I have tons of content around ALL of it
[Oct 27, 1:37 PM] Matt Molen: But the gist of it is that you could send an evergreen email and a seasonally relevant. Each that solves a readers problem.
[Oct 27, 1:38 PM] AshleyBigFlavors: I recently transitioned my in-person cooking classes to virtual classes. I feel like this would be a great candidate for an email series.
[Oct 27, 1:38 PM] Matt Molen: For example, for the Super Bowl, you would send Super Bowl Snacks. For Labor Day — here’s what to grill. See how that may or may not include your LATEST posts?
[Oct 27, 1:38 PM] Matt Molen: We all get so fixated on the latest posts but it’s all new to your subscribers
[Oct 27, 1:38 PM] Katie Albright Jasiewicz: So true Matt!
[Oct 27, 1:39 PM] Matt Molen: Heather – let’s do it. What’s your site topic? What are your most trafficked posts
[Oct 27, 1:39 PM] Matt Molen: Katie – what problem can you solve for the holidays
[Oct 27, 1:39 PM] HeatherMcCurdy: Recipes that use fresh simple ingredients for busy families
[Oct 27, 1:39 PM] Katie Albright Jasiewicz: How much to make per person is what I’m targeting in my downloadable guide.
[Oct 27, 1:39 PM] Skye H: what about emails that are often weekly goals to sell you their partnered stuff
[Oct 27, 1:40 PM] Matt Molen: Katie – holidays. People want to make new memories, traditions. They want to entertain. They want memorable meals. They want stress free. Etc.
[Oct 27, 1:41 PM] HeatherMcCurdy: I want families to be able to look at dinner time not as something that they dread but can make meals they feel good about and still spend time together.
[Oct 27, 1:41 PM] Matt Molen: 5 Secrets to Stress free Dinners
[Oct 27, 1:41 PM] AshleyBigFlavors: YES @Heather!
[Oct 27, 1:42 PM] Kelsey Byrnes: Hi Matt – This is all really helpful! Thank you! I’ve been blogging for about two years and haven’t sent an email in months….but I want to start sending weekly emails. Of course new subscribers will get the 5 email series. But “old” subscribers won’t….is there a good way to ease them into weekly emails?
[Oct 27, 1:43 PM] Matt Molen: I say just go for it
[Oct 27, 1:43 PM] Matt Molen: you will have a ton of “cold” subscribers
[Oct 27, 1:43 PM] Matt Molen: find out who they are and get rid of them
[Oct 27, 1:43 PM] Matt Molen: Unemotionally :)_
[Oct 27, 1:43 PM] HeatherMcCurdy: Why not run your “old” subscribers through teh sequence too?
[Oct 27, 1:43 PM] Matt Molen: five emails in a row is a lot to spring on them
[Oct 27, 1:43 PM] Kelsey Byrnes: Makes sense. Thanks!
[Oct 27, 1:44 PM] Matt Molen: Who else wants a Quick Start Guide?
[Oct 27, 1:44 PM] HeatherMcCurdy: Ha…true on that. I’d probably unsubscribe if it was me.
[Oct 27, 1:44 PM] Katie Albright Jasiewicz: Matt what about “5 Secrets to Stress Free Holiday Entertaining”
[Oct 27, 1:44 PM] Shanna_S: Your course seems more for people who have long established email lists
[Oct 27, 1:44 PM] Matt Molen: Katie – think that would resonate w/ your reader?
[Oct 27, 1:44 PM] AshleyBigFlavors: Any tips for an email series around promoting my virtual cooking class options Matt? I have a food blog with tons of content and recently transitioned the in-person classes (for both kids and adults) to virtual classes.
[Oct 27, 1:45 PM] Matt Molen: Shanna – I hope you take a look at the Quick STart Guide. This tip I just shared with you is GOLD for growing your list.
[Oct 27, 1:45 PM] Abi Cowell: Can I please get the quick start guide? The link below is not working.
[Oct 27, 1:45 PM] Matt Molen: Doesn’t matter how long you’ve been in biz
[Oct 27, 1:45 PM] Kelsey Byrnes: I’d like the email quick start guide, too!
[Oct 27, 1:46 PM] Shanna_S: the link isn’t working
[Oct 27, 1:46 PM] Matt Molen: Sorry guys, as I mentioned earlier, having some tech difficulty
[Oct 27, 1:46 PM] Matt Molen: naturally…
[Oct 27, 1:46 PM] Matt Molen: tech team is working on it now
[Oct 27, 1:46 PM] Matt Molen: please jot these down for future:
[Oct 27, 1:46 PM] Katie Albright Jasiewicz: I think it would Matt. My mission is to create easy-to-make modern comfort food for the busy family. I think it would work since I’m doing a guide on how much to make for how many people, etc
[Oct 27, 1:47 PM] Katie Albright Jasiewicz: Taking the guessing game out of “how much should I make”?
[Oct 27, 1:47 PM] Matt Molen: I agree Katie
[Oct 27, 1:47 PM] Katie Albright Jasiewicz: Thank you for letting me brainstorm with you!
[Oct 27, 1:48 PM] Katie Albright Jasiewicz: Should I send an email as an offer to my current subscribers to sign up for this QSG if they are interested in it?
[Oct 27, 1:48 PM] Matt Molen: https://emailonautopilot.com – that’s the course
[Oct 27, 1:48 PM] Matt Molen: https://emailcrush.com is my site
[Oct 27, 1:48 PM] AshleyBigFlavors: Love that idea @Katie!
[Oct 27, 1:48 PM] Matt Molen: Katie, sure – can’t hurt right!
[Oct 27, 1:48 PM] Katie Albright Jasiewicz: Right, that’s my thoughts too!
[Oct 27, 1:49 PM] Katie Albright Jasiewicz: Thanks Ashley! I have Madison holding me accountable so I have to put pen to paper in the next week! 😉
[Oct 27, 1:49 PM] AshleyBigFlavors: Nice!
[Oct 27, 1:49 PM] AshleyBigFlavors: @Matt did you have any thoughts about a QSG with the topic I mentioned above?
[Oct 27, 1:51 PM] Matt Molen: sure!
[Oct 27, 1:52 PM] Matt Molen: what problem does your virtual classes solve Ashley
[Oct 27, 1:52 PM] AshleyBigFlavors: getting people out of a cooking rut, exploring new cuisines, spending time with family both at home and from afar
[Oct 27, 1:52 PM] AshleyBigFlavors: building community
[Oct 27, 1:52 PM] AshleyBigFlavors: changing up their home cooking
[Oct 27, 1:52 PM] Matt Molen: So those are various things
[Oct 27, 1:52 PM] AshleyBigFlavors: yeah
[Oct 27, 1:52 PM] Kate Shungu: Hi Matt, I’m a little stuck. I take vintage recipes and update them for modern cooks. Thoughts on a QSG?
[Oct 27, 1:53 PM] AshleyBigFlavors: I have a blog full of recipes, the virtual classes are a recent addition
[Oct 27, 1:53 PM] Matt Molen: So let’s pick the most important, Ashley 🙂 Which would you thing
[Oct 27, 1:53 PM] Matt Molen: Kate – 5 Classic Recipes…with a Twist!
[Oct 27, 1:53 PM] AshleyBigFlavors: the first one i have listed on my classes page is “you’re tired of the same ol’ meals”
[Oct 27, 1:54 PM] Matt Molen: 5 Secrets to Rev Up Your Cooking!
[Oct 27, 1:54 PM] Matt Molen: 5 Ways to Take Your Cooking to Next Level
[Oct 27, 1:54 PM] Matt Molen: Goodbye Boring! 5 Tricks to Jazz Up Dinnertimoe
[Oct 27, 1:54 PM] Katie Albright Jasiewicz: Ashley I like the second one he mentioned best! That would have me so intrigued!
[Oct 27, 1:54 PM] Katie Albright Jasiewicz: Especially if the people attending your classes already know how to cook!
[Oct 27, 1:54 PM] AshleyBigFlavors: Love these, Matt!
[Oct 27, 1:55 PM] Matt Molen: HOT TIP to everyone. See how we’re focusing on the problem?
[Oct 27, 1:55 PM] AshleyBigFlavors: Thank you @Katie! I have done several so far but need to work on promoting/gaining interest in that portion of my business
[Oct 27, 1:55 PM] AshleyBigFlavors: YES @Matt that’s such a great way to look at it
[Oct 27, 1:55 PM] Matt Molen: This is what your competitors don’t do
[Oct 27, 1:56 PM] Matt Molen: This is why “SUBSCRIBE FOR UPDATES” nets you very few subscribers
[Oct 27, 1:56 PM] AshleyBigFlavors: I have to run but I’m going to finish the video later on – it was great so far. Thank you for your advice and brainstorming, @Matt!
[Oct 27, 1:57 PM] Matt Molen: Anyone else want a free brainstorm? 🙂
[Oct 27, 1:57 PM] Katie Albright Jasiewicz: Thank you again Matt!
[Oct 27, 1:57 PM] Tracy Stuckrath: Matt…all of my posts are how to help manage dietary needs of employees and guests – how to feed everyone. My top 2 blog post hits are 1) how pollen & food allergies are related and 2) religious dietary needs.
[Oct 27, 1:58 PM] Wining with Mel: Me! But first I have a question. The email series is for new subscribers, right?
[Oct 27, 1:58 PM] Matt Molen: Mel – yes
[Oct 27, 1:58 PM] Tracy Stuckrath: I want to change that focus
[Oct 27, 1:58 PM] Matt Molen: What do you want the focus to be?
[Oct 27, 1:58 PM] Wining with Mel: @tracy I don’t think you have to pick your most popular posts, just the ones you think work best together and help your readers.
[Oct 27, 1:59 PM] Matt Molen: Tip — your incoming traffic is your best list building tool. So if you can help them solve their NEXT problem (ala QSG) that’s how you grow your list
[Oct 27, 1:59 PM] Tracy Stuckrath: How to successfully feed everyone, including those with dietary needs
[Oct 27, 1:59 PM] Wining with Mel: @matt my next question is: what happens next? i.e. just regular newsletter?
[Oct 27, 1:59 PM] Matt Molen: Mel -did you watch the video yet?
[Oct 27, 2:00 PM] Matt Molen: Tracy – can we get to something that is a bit more broad? Something that you can do to serve most everyone?
[Oct 27, 2:00 PM] Matt Molen: Tracy – another way to ask…if I asked you “How can I successfully feed everyone? Just give me one tip.” Could you do it?
[Oct 27, 2:00 PM] Matt Molen: What would that tip be
[Oct 27, 2:00 PM] Katie Albright Jasiewicz: Matt I have a lot of Instant Pot content and I would love to build a quick start guide after the holidays when everyone gets them! I’m stuck on a QSG title…
[Oct 27, 2:01 PM] Matt Molen: Beginners Guide…
[Oct 27, 2:01 PM] Matt Molen: Make Magic with Instant Pot
[Oct 27, 2:01 PM] Matt Molen: New to Instant Pot? Start Here
[Oct 27, 2:01 PM] Katie Albright Jasiewicz: I’ve had so many friends and family members ask me to teach them how to use it. So that’s why I was thinking this might be good for after the holidays. Plus my content soars!
[Oct 27, 2:01 PM] Matt Molen: My Instant Pot can Beat Up Your Instant Pot
[Oct 27, 2:02 PM] Katie Albright Jasiewicz: lol
[Oct 27, 2:02 PM] Matt Molen: Hey guys – the site is back up!
[Oct 27, 2:02 PM] Matt Molen: If you are considering the course – https://www.emailcrush.com/autopilot/
[Oct 27, 2:02 PM] Tracy Stuckrath: I have a few tip sheets that I’ve done and given out at speaking engagements. Never used them to get them to my site. I could just flip it to do that since no one is meeting in person
[Oct 27, 2:02 PM] Guest7847: My Instant Pot can crush anybody’s Instant Pot.
[Oct 27, 2:03 PM] Matt Molen: If you are considering ConvertKit – https://www.emailcrush.com/convertkit/
[Oct 27, 2:03 PM] Katie Albright Jasiewicz: Thank you again Matt!
[Oct 27, 2:03 PM] Matt Molen: Everything else: https://www.emailcrush.com/
[Oct 27, 2:04 PM] Guest7847: I like the new to the Instant Pot since I write so much about it. I can easily do the 5 step process. Been teaching it for more than 10 years.
[Oct 27, 2:04 PM] Matt Molen: Tracy – specifically, what is the tip? Truly want to know so I can help give you an idea
[Oct 27, 2:04 PM] Wining with Mel: @matt yes I watched it. Maybe I missed that.
[Oct 27, 2:05 PM] Matt Molen: Thanks for watching it Mel. Okay, so here’s the short version.
[Oct 27, 2:05 PM] Matt Molen: Get people on the list using QSG.
[Oct 27, 2:05 PM] Matt Molen: Send them your best stuff via automation sequence called Forever Series
[Oct 27, 2:05 PM] Matt Molen: Send your best seasonal stuff in a weekly newsletter
[Oct 27, 2:05 PM] Matt Molen: Each email solves a readers problem
[Oct 27, 2:05 PM] Matt Molen: In the course, Email on Autopilot, I teach you how to write these emails. I give you templates and calendars and tools.
[Oct 27, 2:06 PM] Matt Molen: I teach you techniques about how to write emails that get opened & clicked. GDPR, list pruning, popups, forms, and a good knock knock joke or two.
[Oct 27, 2:06 PM] Matt Molen: emailonautopilot.com
[Oct 27, 2:06 PM] Tracy Stuckrath: MAtt – 11 tips How to successfully manage dietary needs at events — know your F&B history, plan meals in advance, cross contact, accessibility, know the laws, etc.
[Oct 27, 2:06 PM] Matt Molen: But that’s the short version 🙂
[Oct 27, 2:07 PM] Matt Molen: Tracy – this seems like a very specific audience, right? What is your url
[Oct 27, 2:07 PM] Tracy Stuckrath: thrivemeetings.com
[Oct 27, 2:07 PM] Tracy Stuckrath: I am a meeting planner and a speaker. I’ve been targeting meeting professionals – hotels and planners for 10 years
[Oct 27, 2:07 PM] Matt Molen: Who is your audience?
[Oct 27, 2:07 PM] Matt Molen: ah…
[Oct 27, 2:07 PM] Matt Molen: Got it
[Oct 27, 2:08 PM] Matt Molen: So the problem you solve is to help planners create the perfect event
[Oct 27, 2:08 PM] Tracy Stuckrath: yes
[Oct 27, 2:08 PM] Tracy Stuckrath: food and beverage event
[Oct 27, 2:08 PM] Matt Molen: So let’s use my “cliche” — 5 Secrets to ____
[Oct 27, 2:08 PM] Matt Molen: the perfect event
[Oct 27, 2:08 PM] Matt Molen: Stressfree events
[Oct 27, 2:09 PM] Tracy Stuckrath: that would work
[Oct 27, 2:09 PM] Matt Molen: 5 Secrets to Byuild the Perfect Event Menu
[Oct 27, 2:09 PM] Matt Molen: 5 Strategies to Flawless Event Food
[Oct 27, 2:09 PM] Tracy Stuckrath: I like that one too!
[Oct 27, 2:09 PM] Matt Molen: Just keep that brainstorming going and you’ll come up
[Oct 27, 2:10 PM] Tracy Stuckrath: Thanks…gotta run. Thanks for your help and the links.
[Oct 27, 2:11 PM] Wining with Mel: Thanks Matt.
[Oct 27, 2:11 PM] Matt Molen: Okay all…hope this was helpful. Drop me a line if you have any questions! matt@emailcrush.com
[Oct 27, 2:11 PM] Wining with Mel: Should I already know what GDPR is?
[Oct 27, 2:11 PM] Guest7847: Thank you Matt.
[Oct 27, 2:12 PM] Matt Molen: LOL…well, it’s the European Union privacy laws. Understanding how it applies to email is a smart thing