Meet Your host
Hey friend! I'm so glad you are here
If we haven't met, I'm Madison, a food blogger turned web designer over at Grace + Vine Studios and the host of The Vine Podcast.
I created this 5-day virtual event because I know that it's possible for you to grow, run and scale a successful food blog that fills you up, without the burnout and hustle.
But first, let me introduce you to the amazing speakers who are making this whole thing possible!
Meet The Speakers
Perfectly Optimized Blog Post - How Should You Write to Rank in Google
Ty Kilgore has been geeking out on SEO and Digital Marketing for over 11 years. He loves getting results and has successfully increased rankings for over 150 major sites in over 40 industries including companies like Verizon, Pingdom, Frontier, Dell, Mary Kay, McGraw Hill, CityPass, ZAGG, and many more.
He founded Everything Digital Marketing in order to share his passion and to clearly instruct, guide, and help influencers overcome the frustrations related to SEO and Digital Marketing. He also hosts small SEO retreats which provide audits, personalized data, and 3-month strategy for influencers.
He’s been married for 12 years with 3 awesome children and is enjoying life with them in Austin, Texas.
3 Ways to Boost Conversions by Mastering Tags & Segmentation
Owner of Duett, Allea Grummert is an email marketing strategist & conversion copywriter who helps online business owners make a killer first impression through automated welcome & nurture sequences. She helps her clients build intentional email strategies that engage readers, build brand loyalty and optimize conversions for sales and site traffic.
After starting a personal finance blog in 2016 and learning the ropes of online marketing, Allea has paired her hands-on experience with her Advertising degree.
She works with clients — including food bloggers and culinary experts, service providers, and product and course creators — to create tailored, strategic email sequences that promote products and content readers both love and engage with!
Allea holds the coveted spot as the email marketing industry expert for the Food Blogger Pro membership community, and she’s been featured on industry podcasts, including The Copywriter Club Podcast, Systems Saved Me, and the Food Blogger Pro Podcast.
Building a Team to Manage Your Website
Andrew Wilder is the founder and CEO of NerdPress, a digital agency that provides WordPress maintenance and support for hundreds of publishers and small businesses, placing an emphasis on site speed, stability, and security. He has been building, breaking, fixing, and maintaining websites since 1998, and has spoken on a wide variety of technical topics (in plain English!) at conferences such as WordCamp LAX, the International Association of Culinary Professionals, Tastemaker, Food & Wine, Fuel Your Influence, and Mediavine.
3 Tools to Boost Productivity
Megan Porta embodies all things food blogging. She built her blog Pip and Ebby into a popular destination for busy women looking to create dependable recipes to share with loved ones, which culminated in the publishing of her cookbook “Cookie Remix.” Megan has combined her love for food bloggers and her desire to watch entrepreneurs succeed to create the Eat Blog Talk podcast and community. With more than 200 episodes, Eat Blog Talk has turned into a top podcast in the blogging space and its exclusive community is the go-to place for food bloggers who are dedicated to achieving their personal freedoms more quickly. In every area of her life and business, she loves bringing people together, helping them achieve big dreams and also making lasting connections and friendships.
Self-Publishing vs Traditional Publishing
Chelsea Cole is a food blogger from Portland, Oregon, the author of Everyday Sous Vide and Sous Vide Meal Prep, and founder of The Cookbook Lab. She’s been blogging at aducksoven.com for more than 10 years and is passionate about introducing home cooks to the magic of sous vide cooking and teaching fellow food bloggers about self-publishing.
Fan Focused Blogging
Jason Logsdon is a best selling author, public speaker and passionate home cook who loves to try new things, exploring everything from sous vide and whipping siphons to blow torches, foams, spheres and infusions. He has published 15 cookbooks which have sold more than 80,000 copies. He runs AmazingFoodMadeEasy.com, one of the largest sous vide and modernist cooking websites, MakeThatBacon.com, a website dedicated to helping bloggers succeed, is the president of the International Sous Vide Association and a member of the Sous Vide Hall of Fame.
Implement the Forgotten Funnel: Tripwires
Dama is a digital marketer and certified funnel strategist who helps business owners build a profitable and impactful online presence through strategic funnels, summits, and all the automation your heart can handle.
When cookie-cutter templates and vanilla-bland advice aren't cutting it, she'll help you build and monetize a funnel or summit that is uniquely you and helps you change lives with your knowledge, expertise, and expert guidance.
She's a California native first-gen Mexican, former-accountant but forever data nerd, and a complete nut for automation, tech, and copy that cuts to the heart of the matter, with none of the bro-y guilt or shame.
How to Build Your Team, Grow Your Blog, AND Get Your Life Back
Top Five Tips for Composing Your Food Photos
Darina is a food photographer and photography instructor based in Vancouver, Canada. She creates technical and creative resources to help food bloggers and photographers elevate their food photos.
Monetizing with tools, rather than courses: Why, what, and HOW
Pete McPherson is the founder of Do You Even Blog, an award-winning blog, podcast, and YouTube channel dedicated to helping creators build impactful (and profitable) businesses on the internet.
He has interviewed some of the top entrepreneurs and creators in the world, including Seth Godin, Hillary Weiss, Matt Mullenweg, Brittney Muller, Neil Patel, Kira Hug, John Lee Dumas, Glen Allsopp, and many more.
How to Create a Product that Sells while You Sleep
Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.
How to Monetize Your Blog Through Online Cooking Classes
Cynthia Samanian is the founder of Hidden Rhythm. Through her signature program, Cooking Class Business School, Cynthia helps culinary pros create profitable online cooking classes, so they can unlock more freedom, flexibility and fulfillment in their lives. She also hosts the 5-star rated podcast, The Experiential Table.
Growing up as a first-generation American in a Persian family, Cynthia is no stranger to the power of food to unite people across cultures. She currently lives in sunny Oakland, California with her husband, baby daughter...and another one on the way!
How Google Web Stories Can Help You Grow Your Audience
Ksenia Prints is the founder, food blogger and food photographer behind At the Immigrant’s Table. She spends her days cooking, writing and photographing food for her brand and other freelance publications. Her cooking and writing are a mélange of cultures and traditions that always turn out well.
Confidently Pitching Brands
Candice is a Food Photographer and Dessert Blogger of Eat More Cake. With a decade of experience in corporate sales, Candice has translated her business background to successfully pitch and consistently book high value clients.
She now teaches other food photographers, bloggers and creative entrepreneurs to build a sustainable and intentional business through 1:1 coaching and the online pitching course, The Confident Pitch Program.
Candice lives in Seattle, WA with her husband and two little boys. Her favorite dessert is not actually cake- but vanilla ice cream and chocolate chip cookies.
How to Use Instagram Challenges for Growth and Impact
Kimberly Espinel is a food photographer and the author of the Amazon best-selling book, Creative Food Photography and a food photography teacher based in London, England. She is also the host of 'Eat Capture Share - A Podcast for Food Bloggers' and the #eatcaptureshare Instagram food photography challenge. She is known for my playful use of colours in her photography, her flatlays and passion for all things Instagram!
Facebook Ads 101 for Food Bloggers
Omaily Lucas is a multi-passionate social media marketer at The Lab Marketing Agency, based in the Caribbean. With her 10+ years of experience in digital marketing, she helps local and global brands implement creative and effective (paid) social media marketing strategies that connect with their audience and drives results. She's also the founder of Live Love Yummy, an inclusive and diverse digital media platform that facilitates conversation around food, cooking, and culture to inspire home cooks to get curious and explore international cuisines.
Podcast Like a PR Pro
Betsy Wallace is the founder of Capsule Podcast, a podcast production studio that specializes in podcasting for small businesses and brands. Through her innovative Capsule Podcast framework, Betsy teaches authors, bloggers and coaches how to produce a strategic, six episode miniseries that provides all the benefits of podcasting with a fraction of the work. She has produced Capsule Podcasts for a diverse range of clients including a cookbook subscription service, a wellness psychotherapist and a luxury handwoven goods e-commerce site.
Betsy is also the co-host, producer and editor for the Dinner Sisters podcast, a weekly cooking show launched in 2018, that has been downloaded 350K times and averages 13K downloads/month. She has an MBA from the University of Wisconsin and lives in Atlanta, GA with her husband, three kids and two dogs.
Live Demo: Pro Tips for Naturally Incorporating Product in a Shot
Jena is a commercial food and lifestyle photographer in the Midwest and the creative behind the acclaimed food blog, Little Rusted Ladle: a collection of recipes, personal interest narratives, food photography tips, and personal musings. Her work has been featured in Taste of Home, Kohls, Martha Stewart, and more. In addition to her commercial food photography work and blog, she mentors photographers who want to turn their food photography from an expensive hobby into a full-time, profitable and sustainable business inside her year-long program, Portfolio to Profit.