Who is ready for round 3 of The Food Blogger Summit?!
So much has changed since the last Food Bloggers Summit and we are dedicated to making this an even bigger and more impactful event for food bloggers all around the world.
First off, Hi! I'm Madison and I am so excited to partner with you to make the THIRD round of The Food Blogger Summit even more incredible.
This year we are switching things up to really focus on the next-level strategies advanced food bloggers need to take their blogs to the next level. These food bloggers are already successful in their food blog, but looking to increase their income and impact through their blogs.
That's where the experts, like YOU, come in! We're looking for true experts in the food blogging industry who can help these food bloggers take their brands to the next level.
The Food Blogger Summit aims to help experienced food bloggers get laser-focused on the essentials of food blogging and stop being sucked down dead-ends that distract them from their goals.
The Food Blogger Summit is a 5-day virtual event that will help food bloggers not only learn top strategies for taking their blogs to the next level but it will also help them to prioritize and find their own next steps to success.
On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email us at [email protected] or ask over in the speaker Facebook group.
As a speaker, you'll also get free access to the All-Access Pass!
Quick Access Links
Past Speaker Experiences
I was able to get about 75 - 100 new emails on my list which was great. I also was able to get a couple of sales on my keyword research mini course for a few people that didn't buy the all access pass.
- Ty Kilgore
How it'll all work
Let’s do a quick rundown of how the whole thing will work.
The event will run from October 25-29, 2021 with 5-6 pre-recorded presentations running each day. These presentations will include 20-30 minutes of content (with up to a 3-minute pitch), a worksheet that follows along with or complements the presentation, and a live chat during the presentation.
While the presentations themselves are pre-recorded, all speakers are asked to attend their presentation time live to interact with attendees in the chatbox. There is no video component to the live chat, so PJs are acceptable attire!
Along with the live presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you’re welcome to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value.
The additional Facebook live is not required, but can add a ton of value to your presentation and help leave a lasting impression on attendees!
Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA. I ask that you promote the summit at least once to your audience in some way. We're here to support you in making that as easy as possible!
During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting the All-Access Pass.
What is the All-Access Pass?
Each video presentation will expire 24 hours after it goes live, so for those looking to gain access to the presentations longer than that, the All-Access Pass gives them that and more!
It includes:
- presentation replays
- worksheets & action steps for every presentation
- bonus daily coworking sessions to implement what they're learning
- bonus workshops, templates, courses and more contributed by speakers and affiliates
This will provide immense value to our attendees while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions.
Past Speaker Experiences
I saw a nice bump of about 75-100 newsletter signups, as well as several people joining my free course. Fingers crossed some of those lead to sales!
- Jason Logsdon
So what kind of work does it require of you? My goal is to make this all as easy as possible so we can all have a blast while providing great value for food bloggers and growing our businesses together.
Curious what attendees of the last Food Blogger Summit had to say about their experience? Take a look at their feedback.
1. Basic Information
The first thing I’ll need is some very basic information from you so I can finish up our registration page and speakers page.
This information will include:
- Name
- Title
- Bio
- Square headshot
Once you let me know that you’re in, I’ll send you a link where you can upload all this information easily.
2. Presentation Slot Scheduled
The next thing I’ll need is for you to schedule your presentation slot! Click here to see the list of times that are available and to schedule yours. (Slots are first-come first-served so if you have a tight schedule be sure to grab your spot right away)
While your presentation will be pre-recorded, you’ll still be required to be in the chat live during your time slot to answer questions and connect with attendees. During this slot, once your presentation has had time to air, you’ll also be able to jump into the Facebook group for an encore and to answer any great questions that weren’t answered in your presentation. (These Facebook lives will also be added to the All-Access Pass).
3. Presentation
Next up is your presentation! This is a 20-30 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great, while having fun in the process.
Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you asap.
With that being said, you have your choice of the following presentation formats:
- Slides
- No slides (just your gorgeous/handsome face)
- A mixture of the two
No matter what format you choose, you are free to use your presentation however you’d like in the future.
Your presentation should include great, actionable content. Here’s the suggested format:
- A quick introduction
- An overview of your topic
- Where people go wrong with your topic and tend to overcomplicate it
- Teaching section
- Specific action steps (with the goal of simplifying their existing process)
- Up to a 3-minute pitch
- Include questions for attendees to answer in the chat box throughout to boost engagement
Presentations are due by October 4, 2021.
4. Worksheet
Along with each presentation will be a worksheet. There are a few reasons behind this:
- Worksheets encourage people to take action, which increases value
- It’s an easy way for viewers to take notes
- We’ll be able to capture the email addresses of people interested in your topic, which you’ll receive after the event is over.
The content of the worksheet should follow along with your presentation and should list action steps to take after or during your presentation. You are more than welcome to include links and a call-to-action at the end.
This process is meant to be as easy as possible so you have a couple options. You can either:
- Create the worksheet yourself, using your own branding. With this option, you’re free to reuse it in the future however you’d like.
- Write out your worksheet contents and send it to me to be put into the summit’s worksheet template.
If you choose to go with option 1, your worksheet will be due along with your presentation on October 4, 2021. If you choose options 2, your presentation is due on September 20, 2021 to give my team time to take care of it.
5. All-Access Pass Contribution
Want to grow your email list with warm leads? This is how!
The All-Access Pass will be a huge addition to the presentations we’re running. To make it even more valuable, I’ll ask each of you to provide one resource to add. This includes things like:
- eBooks
- Workbooks
- Courses (big or small)
- 1-month memberships
- Freebies
Note: Last year we sold 80+ All-Access Passes, so 1:1 services cannot be included as a contribution.
It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.
Anyone who does contribute a premium resource (aka not something you're giving away for free somewhere else) will get a 50% affiliate commission on sales, rather than 40%.
Information for these resources is due on September 29, 2021. You'll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.
6. Promotion
The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.
Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on October 11, 2021.
You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any All-Access Pass sales (50% if you've contributed a premium bonus).
You’ll find swipe copy and graphics in the resource folder below.
7. Live Participation
And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!
All I ask is that you participate in the chat during your presentation slot and interact in the Facebook group throughout the week to help attendees stay excited and engaged.
While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.
Affiliate Details
While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?
That’s exactly why I’ve set up an affiliate program for the All-Access Pass where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by by November 4, 2021.
The commission structure is as follows:
- 40% for all speakers
- 50% for all speakers who include a premium bonus
The pricing structure will be:
- $97 for All-Access Pass with bonuses and presentations for 20 minutes only after initial registration
- $127 from October 4-24, 2021
- $147 from October 25-29, 2021
To make it as easy as possible for you to generate extra income, the resource folder includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads.
Just remember to use your affiliate link, which you can create or look up here.
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
Current Action Steps
Phew, that was a lot to cover! You’re awesome for making it this far 🙂
For the sake of clarity, here are your current action steps:
- Let me know you’re in
- Join the speaker Facebook group
- Provide your basic information once the link comes through
- Schedule your presentation slot
- Sign up for your affiliate account
- Let me know if you have any questions up to this point!
Remember to grab your to do list and get things added to your calendar. Because if you’re like me, if it’s not in your calendar it doesn’t exist.
Here’s a roundup of our important dates:
- Basic information: As soon as possible, due by September 1, 2021
- Presentation slot scheduled: As soon as possible, due by September 1, 2021
- Worksheet for my team to design (remember, you can choose between this and sending your own branded worksheet): September 20, 2021
- Presentation and own branded worksheet: October 4, 2021
- All-Access Pass contribution information: September 29, 2021
- Promotion period: October 11+
- Summit dates: October 25-29, 2021
- All-Access Pass cart closes: November 1, 2021
- Affiliate payouts: by November 4, 2021
Something I missed? Email me at [email protected] or ask over in the Facebook group!