Summit Speaker Info + Resources

Has 2020 been crazy or what?

So much has changed since the last Food Bloggers Summit (which was somehow 2020 even though it feels like it was at least 15 years ago) that we are dedicated to making this an even bigger and more impactful event for food bloggers all around the world.

First off, Hi! I'm Madison and I am so excited to partner with you to make the second round of The Food Blogger Summit even more incredible. 

With more people finding their traditional jobs threatened or eliminated because of COVID quarantines, there are more food bloggers than ever looking for guidance as they begin their journey or take their blog to the next level. They need HELP and are desperate to learn 'all the things' relating to food blogs from experts like you.

The Food Blogger Summit aims to help new and experienced food bloggers alike get laser-focused on the essentials of food blogging and stop being sucked down dead-ends that distract them from their goals.

The Food Blogger Summit is a 5-day virtual event that will help food bloggers not only learn top strategies for growing their blog but it will also help them to prioritize and find their own path to blogging success. 

On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email me at hello@thefoodbloggersummit.com or ask over in the speaker Facebook group.

As a speaker, you'll also get free access to the All-Access Pass!

Quick Access Links

How it'll all work

Let’s do a quick rundown of how the whole thing will work.

The event will run from October 26-30, 2020 with 5-6 pre-recorded presentations running each day. These presentations will include 25-40 minutes of content (with up to a 3-minute pitch), a worksheet that follows along with or complements the presentation, and a live chat during the presentation. 

While the presentations themselves are pre-recorded, all speakers are asked to attend their presentation time live to interact with attendees in the chatbox. There is no video component to the live chat, so PJs are acceptable attire! 

Along with the live presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you’ll be able to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value.

The additional Facebook live is not required, but can add a ton of value to your presentation and help leave a lasting impression on attendees! 

Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA. I ask that you promote the summit at least once to your audience in some way. 

During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting the All-Access Pass.

What is the All-Access Pass?

Each video presentation will expire 24 hours after it goes live, so for those looking to gain access to the presentations longer than that, the All-Access Pass gives them that and more!

It includes:

  • presentation replays
  • worksheets & action steps for every presentation
  • bonus daily coworking sessions to implement what they're learning
  • bonus workshops, templates, courses and more contributed by speakers and affiliates

This will provide immense value to our attendees while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions. 

What I'll need from you

So what kind of work does it require of you? My goal is to make this all as easy as possible so we can all have a blast while providing great value for food bloggers and growing our businesses together.

Curious what attendees of the February 2020 summit had to say about their experience? Take a look at their feedback.

1. Basic Information

The first thing I’ll need is some very basic information from you so I can finish up our registration page and speakers page.

This information will include:

  • Name
  • Title
  • Bio
  • Square headshot

Once you let me know that you’re in, I’ll send you a link where you can upload all this information easily.

2. Presentation Slot Scheduled

The next thing I’ll need is for you to schedule your presentation slot! Click here to see the list of times that are available and to schedule yours. (Slots are first-come first-served so if you have a tight schedule be sure to grab your spot right away)

While your presentation will be pre-recorded, you’ll still be required to be in the chat live during your time slot to answer questions and connect with attendees. During this slot, once your presentation has had time to air, you’ll also be able to jump into the Facebook group for an encore and to answer any great questions that weren’t answered in your presentation. (These Facebook lives will also be added to the All-Access Pass).

3. Presentation

Next up is your presentation! This is a 25-40 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great, while having fun in the process.

Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you asap.

With that being said, you have your choice of the following presentation formats:

  • Slides
  • No slides (just your gorgeous/handsome face)
  • A mixture of the two

No matter what format you choose, you are free to use your presentation however you’d like in the future.

Your presentation should include great, actionable content. Here’s the suggested format:

  • A quick introduction
  • An overview of your topic
  • Where people go wrong with your topic and tend to overcomplicate it
  • Teaching section
  • Specific action steps (with the goal of simplifying their existing process)
  • Up to a 3-minute pitch
  • Include questions for attendees to answer in the chat box throughout to boost engagement

Presentations are due by October 1, 2020.

During this round, I'm excited to feature a handful of workshop-style trainings.

These are going to be mini-workshops that are hands-on. The goal of these is that attendees would walk away from the presentation with something tangible. Something that you helped them walk through and actually complete during your presentation. These will be longer-form presentations (90 minutes) to allow for work time.

There are only 5 of these (one each day) and they are not on the calendar, so if you have an awesome idea for this style of presentation, please reach out to me via email!

4. Worksheet

Along with each presentation will be a worksheet. There are a few reasons behind this:

  • Worksheets encourage people to take action, which increases value
  • It’s an easy way for viewers to take notes
  • We’ll be able to capture the email addresses of people interested in your topic, which you’ll receive after the event is over.

The content of the worksheet should follow along with your presentation and should list action steps to take after or during your presentation. You are more than welcome to include links and a call-to-action at the end.

This process is meant to be as easy as possible so you have a couple options. You can either:

  • Create the worksheet yourself, using your own branding. With this option, you’re free to reuse it in the future however you’d like.
  • Write out your worksheet contents and send it to me to be put into the summit’s worksheet template.

If you choose to go with option 1, your worksheet will be due along with your presentation on October 5, 2020. If you choose options 2, your presentation is due on September 28, 2020 to give my team time to take care of it.

5. All-Access Pass Contribution

Want to grow your email list with warm leads? This is how!

The All-Access Pass will be a huge addition to the presentations we’re running. To make it even more valuable, I’ll ask each of you to provide one resource to add. This includes things like:

  • eBooks
  • Workbooks
  • Courses (big or small)
  • 1-month memberships
  • Freebies

Note: Last year we sold 80+ All-Access Passes, so 1:1 services are highly discouraged as a contribution.

It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.

Anyone who does contribute a premium resource (aka not something you're giving away for free somewhere else) will get a 50% affiliate commission on sales, rather than 40%.

Information for these resources is due on September 15, 2020. You'll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.

6. Promotion

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.

Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on October 12, 2020.

You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any All-Access Pass sales (50% if you've contributed a premium bonus).

You’ll find swipe copy and graphics in the resource folder below.

7. Live Participation

And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!

All I ask is that you participate in the chat during your presentation slot and interact in the Facebook group throughout the week to help attendees stay excited and engaged.

While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.

Affiliate Details

While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?

That’s exactly why I’ve set up an affiliate program for the All-Access Pass where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by by November 26, 2020.

The commission structure is as follows:

  • 40% for all speakers
  • 50% for all speakers who include a premium bonus 

The pricing structure will be:

  • $97 for All-Access Pass with bonuses and presentations for 20 minutes only after initial registration
  • $127 from October 5-25, 2020
  • $147 from October 26-30, 2020

To make it as easy as possible for you to generate extra income, the resource folder includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads. 

Just remember to use your affiliate link, which you can create or look up here.

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

Current Action Steps

Phew, that was a lot to cover! You’re awesome for making it this far 🙂

For the sake of clarity, here are your current action steps:

Remember to grab your to do list and get things added to your calendar. Because if you’re like me, if it’s not in your calendar it doesn’t exist.

Important Dates

Here’s a roundup of our important dates:

  • Basic information: As soon as possible, due by September 15, 2020.
  • Presentation slot scheduled: As soon as possible, due by September 15, 2020.
  • Worksheet for my team to design (remember, you can choose between this and sending your own branded worksheet): September 28, 2020. 
  • Presentation and own branded worksheet: October 5, 2020. 
  • All-Access Pass contribution information: September 15, 2020.
  • Promotion period: October 12-25, 2020.
  • Summit dates: October 26-29, 2020.
  • All-Access Pass cart closes: November 2, 2020.
  • Affiliate payouts: by November 16, 2020.

Something I missed? Email me at hello@thefoodbloggersummit.com or ask over in the Facebook group!